How to Get a Stunning Wedding Cake Without the Hefty Price Tag
- Karen Hunter
- Jun 14
- 3 min read
A wedding cake is often a centrepiece of the big day, but the price tag can be shocking. The moment you add the word "wedding" to a cake order, costs seem to skyrocket. But fear not—there are plenty of ways to get a beautiful, delicious cake without breaking the bank. Here’s how.
Opt for a Store-Bought Celebration Cake
Many well-known retailers offer gorgeous cakes that can double as wedding cakes, without the inflated price. While M&S has discontinued its official wedding cakes, they still offer tiered celebration cakes like their Vanilla Two-Tier Naked Cake or Chocolate Two-Tier Naked Cake, which serve up to 36 guests. These cakes can be dressed up with fresh flowers or a custom topper to make them wedding-ready.
Patisserie Valerie is another great option, offering luxurious cakes that can be customised for weddings. Their classic gateaux and layered cakes provide an elegant alternative to traditional wedding cakes at a fraction of the cost.
Beware of Online Cake Orders
Ordering a cake online can be convenient, but it comes with risks. One of my brides learned this the hard way—she had a pink-themed wedding and ordered a cake online, expecting a soft blush tone. When it arrived, it was neon pink! She was so devastated that she refused to cut it or take photos with it. To avoid surprises, always check reviews, request real-life photos, and confirm customisation details before ordering.
Consider a Homemade Cake—With Caution
A homemade cake can be a heartfelt and budget-friendly option, but it requires skill. One wedding I managed had a fruit cake made by the bride’s mother, but when it was cut, the middle was still raw! While guests politely avoided mentioning it, it was a stressful moment for the family. If opting for homemade, ensure a trial run is done beforehand, and consider simpler cakes like naked sponge cakes or cupcake towers that are easier to perfect.

Alternative Wedding Cake Ideas
If you’re open to non-traditional options, consider:
Cupcake towers – Easy to serve and decorate.
Doughnut walls – A fun, trendy alternative.
Macaron stacks – Elegant and colourful.
Cheese wheels – Perfect for couples who prefer savoury over sweet. I had one couple choose this option, and the evening snack was sliced cheese and crackers. It was a great way to personalise if you don't have a sweet tooth.
Final Thoughts
A stunning wedding cake doesn’t have to come with a luxury price tag. Whether you opt for a store-bought cake, a trusted bakery, or a homemade creation, planning ahead and knowing the risks can help you avoid costly mistakes. With a little creativity, you can have a cake that looks and tastes amazing, without the wedding markup.
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